Sweet, sticky, and impossibly catchy – the sound of pure pop joy. 113–135 BPM.
Bubblegum Bass is a genre of pop music that emerged in the late 1960s, characterized by its upbeat, catchy melodies, simple harmonies, and a lighthearted, often childlike sound. It typically features vocals, guitar, keyboards, and drums, with BPMs ranging from 113 to 135.
The defining artists of Bubblegum Bass — the names that shaped the sound. Tap to hear on Spotify.
The classic anthems and current essentials that define Bubblegum Bass.
Bubblegum Bass is defined by its bright, upbeat tempo and simple, repetitive melodies. The rhythm is typically driven by a steady drum beat and a bouncy bassline, with catchy guitar riffs and cheerful keyboard chords. Vocals are often layered in harmonies, with a bright, clean production that emphasizes the song's hook.
The overall sound is light, fun, and instantly memorable, with a focus on sing-along choruses and simple, often nonsensical lyrics. The BPM ranges from 113 to 135, giving the music an energetic but not frantic feel.
Bubblegum Bass originated in the United States around 1967, pioneered by producers like Jerry Kasenetz and Jeff Katz, who aimed to create simple, catchy pop records for a young audience. The genre was named after the bubblegum-flavored gum that was popular at the time, reflecting its sweet, disposable nature.
Throughout the late 1960s and early 1970s, bubblegum pop dominated the charts with acts like The Archies, The 1910 Fruitgum Company, and The Ohio Express. The genre evolved as it incorporated elements of psychedelia and folk, but its core remained focused on infectious hooks and simple lyrics.
Culturally, bubblegum bass provided an escape from the political turmoil of the era, offering pure entertainment. Its influence can be heard in later genres like power pop, punk, and modern pop, and it remains a nostalgic touchstone for many listeners.
How Bubblegum Bass is built — drum pattern, swing, and the sounds you need.
When producing bubblegum bass, aim for a clean, polished sound with a strong emphasis on the vocal melody. Use a simple drum pattern with a steady kick on 1 and 3, and a snare on 2 and 4, with a slight swing to keep it bouncy. The bassline should be simple and melodic, often following the root notes of the chords.
Typical samples include hand claps, tambourines, and glockenspiels to add a playful texture. Use bright, jangly guitars and analog synths for the keyboards. Keep the arrangement sparse to let the hook shine, and use harmonies on the chorus for maximum catchiness. The BPM should be in the 113-135 range, with a feel that is upbeat but not rushed.
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